Read this to help you decide if crowdfunding is right for you.
Crowdfunding is a bit like the digital version of taking a tin round your local pub or cafe. You pick a specific thing you believe is important to do and ask for support in social spaces online. It’s a way of raising money for projects that don’t fit other income streams or sources.
Crowdfunding can work really well if any of these statements are true:
Crowdfunding can be particularly powerful if your audience has hobbies which also use crowdfunding for new products. Board games and computer games are very popular on crowdfunding platforms.
There are lots of ways to run digital fundraising campaigns available now. How can you tell if what you want to do suits the crowdfunding approach?
Magic of the Streets is a grassroots campaign to keep the streets open for art and music. They run a campaign to raise money to support street artists. A promotions company helps them make low cost badges and t-shirts to encourage small-medium donations. Buskers provide private online performances in return for larger donations. They raise over £3,000 from over 100 backers.
Want to get started? Read our guide to how to run a crowdfunding campaign
This page was last reviewed for accuracy on 18 November 2020
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