As we prepare to add more content to this website, we're turning off the ability to sign in on ncvo.org.uk and knowhow.ncvo.org.uk. To ensure members can access what they need, member content is available to all users until the end of July. Visit our temporarily free-to-all tools and resources
This page aims to encourage you to try fundraising from individuals to support your work activities and projects.
You need to consider if any of these fundraising myths are holding you back.
You can raise money particularly well if you know lots of rich people, but all communities give money to things they believe in. You can collect lots of smaller donations to reach your goal. Some people will be able to give you time or other contributions if they cannot give money.
When you write grant applications you have to expect lots of rejections. It takes time and skills to know what funders want. Often the work falls to only one person.
It is much easier to get lots of people involved in individual giving because there are lots of different ways to help.
Just a few things your volunteers could do:
Anyone can ask for donations. People giving money will want to know how you are going to spend it. They may want proof that no-one is going to profit from it. But they will sometimes give to organisations that are not charities. This is particularly true if the people know the work your organisation does.
You may still want to become a charity if you are doing lots of fundraising in this way so that more people trust you. Charities have particular rules about how they record their donations. They may not have to pay tax on them and may be able to claim Gift Aid.
Legacy funding or asking people to leave you money in your will is a growth area of fundraising. You do need to be careful to do it safely and legally. This can be quite simple.
If you work with people who feel a deep connection to your organisation you should look at legacy giving as something to try.
Big sponsorships suit organisations that can provide corporate hospitality or have a strong marketing department. But companies also like to help small local organisations. You should always ask. Here are some examples that work well
Last reviewed: 18 November 2020Help us improve this content
Get regular updates on NCVO's help, support and services